Page 155 - ALMExperts 2024 Legal Experts Pages (Western Directory)

ALM EXPERTS: Legal Expert Pages (Western Edition) 2024 Internet & Technology
John Horst, CISSP® - ISSAP® Phillips, Fractor & Company, LLC.
INTERNET & Chief Technology Officer G. Michael Phillips
TECHNOLOGY Xanesti Technology Services, Pasadena, CA
LLC Phone: (626) 744-3540
San Diego, CA E-mail: contactpfc@rule26 .com
Phone: (858) 254-8575 (Please see our resume on page 392 for further
E-mail: john .horst@xanesti .com
details.)
(Please see our complete listing under the Jessie Stricchiola
following area of expertise: Expert Categories:
Computer Security) Alchemist Media Inc.
eCompCONSULTANTS 100 Pine St . Suite 1250
Ivan Zatkovich Peter Kent Consulting San Francisco, CA 94111
Principal Consultant Peter Kent Consulting, Phone: (415) 777-2524
301 W . Platt St ., Suite 365 LLC E-mail: info@alchemistmedia .
com
Tampa, FL 33606 399 E . Bayaud Avenue Web: http://www .alchemistmedia .com/
Phone: (813) 601-8142 Denver, CO 80209 internetexpertwitness/
E-mail: ivanzat@ecompconsultants .com Phone: (720) 771-3246
Web: http://www .ecompconsultants .com E-mail: Peter@PeterKentConsulting .com Profile: Ms . Stricchiola has been retained
Web: http://www .internet-expert-witness .net as a testifying or consulting expert in over
Degrees/Licenses: B .S . Computer Science, 100 litigation matters in U .S . and Canadian
1980, University of Pittsburgh . Minor in E .E . Profile: The best-selling author of SEO courts, has testified at 18 depositions and
digital circuit design; Master’s study and thesis for Dummies (7 editions since 2003), The 7 trial and arbitration proceedings, and has
in Computer Networks, Results published in Complete Idiot’ Guide to the Internet,¬†and written over 70 expert reports and declarations
Byte Magazine . dozens of other Internet-technology related on internet-related topics pertaining to web
books, Peter Kent has been working online analytics, traffic validity, online advertising,
Profile: eComp Consultants is a firm providing since 1984, and in technology since 1979 . search engine optimization, Google Ads
expert witness litigation and consulting He was the founder of an e-business service (formerly AdWords), pay per click, mobile
services in the areas of internet technology, provider funded by one of the world’;s largest apps, social media, Facebook, Snapchat,
telecommunications, information technology VC firms, and of an Internet-related publishing Instagram, YouTube, LinkedIn, digital content
and digital media . eComp Consultants company (he built his first ecommerce Web discoverability, and related topic areas . Cases
consists of a collaborative staff of senior site in 1997), VP of Web Solutions for a in which she has provided expert testimony
industry experts and executives . Ivan national ISP, and VP of marketing for a Web- have included class action, trademark,
Zatkovich founded the company in 2000 . applications company . Since 2003 Mr . Kent copyright, and trade secret matters, and her
Today he serves as principal consultant has provided consulting services to literally patent litigation testimony has included skilled
providing expert services and leadership hundreds of companies, large and small, in person and claims construction, and validity/
for the companies testifying and consulting various areas of digital marketing, including invalidity, infringement/non-infringement/, prior
experts . Mr . Zatkovich has 25+years’ projects for Amazon, Time Warner Cable art, and indefiniteness analyses.
experience in the computer science, computer / Roadrunner, Lonely Planet, Zillow, Avvo,
networks, and software engineering . Honey Baked Ham, Dunn & Bradstreet, With 25 years of experience, Ms . Stricchiola
and Tower Records . is a published O’;Reilly author, co-author of
(Please see our resume on page 365 for further “The Art of SEO: Mastering Search Engine
details.) Kent also created three SEO training courses Optimization” (© 2009, 2012, 2015, Q3
for Lynda .com/LinkedIn Learning, (along 2023), a comprehensive guide to organic
eCompCONSULTANTS with a course on selling products through the SEO used in various U .S . and international EXPERT CATEGORIES
Tampa, FL Amazon .com Marketplace) . He also has one university degree programs .
Phone: (813) 601-8142 of the highest rated SEO courses on Udemy .
E-mail: ivanzat@ecompconsultants .com com, with over 38,000 students, and wrote She has consulted for the U .S . Government,
and presented an 8-hour course on Bitcoin, Microsoft, Fair Isaac Corporation and others,
(Please see our resume on page 366 for further cryptocurrency, and blockchain . (He’ also and has been a lecturer at 60+ internet
details.) the co-author of Bitcoin for Dummies and industry events since 2002 including Search
Cryptocurrency Mining for Dummies .) . Engine Strategies, Search Marketing Expo,
eCompCONSULTANTS Mr . Kent is a very experienced expert witness, ad:tech, PubCon, Web 2 .0 Summit, Stanford
Tampa, FL assisting in around 150 cases since 1996, Publishing on the Web, and MarketLive
Ecommerce Summit .
Phone: (813) 601-8142 writing scores of reports and declarations,
E-mail: ivanzat@ecompconsultants .com in cases with an element related to Internet Throughout her career, Ms . Stricchiola has
technology or digital marketing (in particular been an advocate for accountability and
(Please see our resume on page 367 for further search engine optimization) . Cases include transparency in the development of algorithms
details.) numerous patents (e .g ., GeoTag; DDR and artificial intelligence in emerging
v . Hotels .com), trademarks (Pinterest v . technologies, and for building responsible
eCompCONSULTANTS Pintrips, GEICO, Toys R’ Us, Google), PPC technology platforms . Her work on the issue
Tampa, FL (FreeCreditReport .com, Google), online of click fraud and invalid traffic within the paid
Phone: (813) 601-8142 defamation, cybersquatting, unfair business search (PPC) industry has been featured in
E-mail: ivanzat@ecompconsultants .com practices, and more . He has testified in numerous media outlets, including NPR, The
deposition over 50 times and in court and New York Times, The Wall Street Journal,
(Please see our resume on page 368 for further arbitration 13 times . Wired .com, CNN Money, and “The Google
details.) Story” (1st Ed ., David A . Vise) .
(Please see our resume on page 384 for further
details.) (Please see our resume on page 404 for further
details.)

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